5 good practices for email marketing campaigns

5 good practices for email marketing campaigns

Por mariale el 12/01/2022 en Optimización web

Every day we receive various emails in our inbox that are sent by different companies. This is because Mailing is part of the brands’ digital strategy. However, what happens when, instead of the user reading your article or reviewing the product you have put on promotion, they unsubscribe from your list or send you to Spam.

This means that we have been able to carry out a bad practice during the realization process. That is why in the following article we will share some of the best tips that one of the great HubSpot software developers tells us to carry out a good Emailing campaign.

Define your audience

It is the primary and starting point for an Emailing campaign. Very similar to all marketing actions, it is necessary to start with a Buyer person, in this way to understand how they are and to be able to deliver what they need through email.

Define your goals

Before setting your own goals, do a little research on your product or industry. You can review the digital impact or what an emailing strategy may have in the industry where you are.

Avoid SPAM

In order to send emails it is necessary to have a list of all those emails. This is not just any but one where the user has accepted that you send them relevant content. Don’t be discouraged if you only have a small list to start with, as this takes a little time. In the meantime treat all potential subscribers and customers like gold and you’ll start to see your list grow organically.

Make a schedule

It is very important that you define how often you plan to contact the subscriber lists, inform your audience in advance so they know when they will receive content, and stick to the established schedule. This way you will build trust and never forget your brand.

Measure your results

This is part of all the actions carried out by the digital marketing area. We must be thorough with each key metric that we have proposed to measure in each campaign. So we can make changes and improve more and more.

Link link to the full HubSpot article.