The launch of any digital project is exciting. On that day the visits rained, the traffic increased, the emails and the congratulations arrived. But what about the post-launch days? What happens when you don’t see the expected results? You call your agency to start the changes, but what should you change? Google Optimize can help you manage improvements.
Easy navigation equates to a happy user. Provides clear “calls to action”, and accompanied by valuable content and new customers will not stop arriving.
If you have been part of a digital project, it is very likely that there will be better results with Google Analytics 360. What is it? It is a set of tools that monitor the behavior of customers who browse our website or application.
By developing a culture that puts data analytics at the heart of day-to-day business operations, companies can achieve the balance they need. The goal of Data Analytics is not to replace human decision making, but to improve it.
Every day we receive various emails in our inbox that are sent by different companies. This is because Mailing is part of the brands’ digital strategy. However, what happens when, instead of the user reading your article or reviewing the product you have put on promotion, they unsubscribe from your list or send you to Spam.
Remarketing and retargeting help make users more likely to convert. While they both have identical goals, there are differences in the strategy each uses.