{"id":4498,"date":"2026-08-05T12:41:27","date_gmt":"2026-08-05T17:41:27","guid":{"rendered":"https:\/\/apros.pe\/that-book-exists-apross-digital-product-for-fil-lima-2026\/"},"modified":"2026-08-07T12:17:31","modified_gmt":"2026-08-07T17:17:31","slug":"that-book-exists-apross-digital-product-for-fil-lima-2026","status":"publish","type":"post","link":"https:\/\/apros.pe\/en\/that-book-exists-apross-digital-product-for-fil-lima-2026\/","title":{"rendered":"That book exists: APROS&#8217;s digital product for FIL Lima 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The challenge they set for us: to connect interactively with our readers by using technology as a bridge.  <\/p>\n\n<p class=\"wp-block-paragraph\">This took place at the Lima 2026 International Book Fair with <strong>\u201cThat Book Exists<\/strong>, <strong>\u201d<\/strong> an interactive digital experience developed by APROS as a digital partner of the <a href=\"https:\/\/cpl.org.pe\/\">Peruvian Chamber of Books<\/a>. The initiative allowed thousands of people to discover what the cover of their ideal book would look like and to enter a raffle for the event.   <\/p>\n\n<p class=\"wp-block-paragraph\">The project was even highlighted by <a href=\"https:\/\/diariocorreo.pe\/cultura\/fil-lima-2026-lanza-ese-libro-existe-una-experiencia-para-crear-la-portada-de-tu-libro-ideal-noticia\/\" data-type=\"link\" data-id=\"https:\/\/diariocorreo.pe\/cultura\/fil-lima-2026-lanza-ese-libro-existe-una-experiencia-para-crear-la-portada-de-tu-libro-ideal-noticia\/\">Diario Correo<\/a>, one of Peru&#8217;s most renowned media outlets, as an innovative initiative at the fair.<\/p>\n\n<p class=\"wp-block-paragraph\">This article explains how a simple idea was transformed into a functional solution, what need it addressed, and what results it delivered.<\/p>\n\n<h2 id=\"h-que-es-ese-libro-existe\" class=\"wp-block-heading\"><strong>What is \u201cThat Book Exists\u201d?<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">\u201cThat Book Exists\u201d is an interactive digital experience that lets each person discover what the cover of their ideal book would look like. The concept is based on a simple yet personal question: If there were a book inspired by your interests and preferences, what would its cover look like? And what would its title be?  <\/p>\n\n<p class=\"wp-block-paragraph\">To find out, users fill out a short, interactive form in which they answer questions related to their reading preferences. Based on their selections, the platform generates a personalized cover that they can save and share on social media. During FIL Lima 2026, the experience was available via interactive screens installed at the fairgrounds. After completing the activity, participants could download their cover to their cell phones using a QR code.   <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, those who provided their contact information were entered into a drawing to win one of 10 book sets by Blanca Varela.<\/p>\n\n<h2 id=\"h-la-necesidad-detras-de-la-experiencia-digital\" class=\"wp-block-heading\"><strong>The Need Behind the Digital Experience<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">Book fairs and cultural events face a recurring challenge: capturing attendees\u2019 attention beyond the traditional offerings of booths and presentations. The Peruvian Chamber of Books was looking for a way to actively engage visitors, gain a better understanding of their reading habits, and extend the reach of the event beyond the venue. <\/p>\n\n<p class=\"wp-block-paragraph\">An in-person experience is limited by time and space. A digital solution, on the other hand, can run on screens set up at the venue while also remaining available online. That was the starting point: <strong>to create a tool that would address the need for engagement, information gathering, and amplifying the fair\u2019s message.<\/strong>  <\/p>\n\n<h2 id=\"h-el-rol-de-apros-como-socio-digital-de-la-fil-lima-2026\" class=\"wp-block-heading\"><strong>APROS&#8217;s Role as a Digital Partner of FIL Lima 2026<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">APROS worked with the Peruvian Chamber of Books to turn \u201cEse libro existe\u201d into a functional and engaging digital experience for readers.  <\/p>\n\n<p class=\"wp-block-paragraph\">Our contribution went beyond technical development: we analyzed the need, the user journey, and how to present the results to facilitate participation. This approach integrated strategy, user experience, design, and technology, with the goal of creating a useful, measurable product capable of continuing to generate value beyond the event. <\/p>\n\n<h2 id=\"h-resultados-de-ese-libro-existe-nbsp\" class=\"wp-block-heading\"><strong>Results for \u201cThat Book Exists\u201d:  <\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\">More than <strong>3,300 users created a personalized cover page<\/strong>, completing the entire experience.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, the initiative was recognized by <strong>Diario Correo<\/strong>, which highlighted the interactive proposal and our participation as a digital partner of FIL Lima 2026.  <\/p>\n\n<h2 id=\"h-aun-estas-a-tiempo-de-participar-en-el-sorteo\" class=\"wp-block-heading\"><strong>You still have time to enter the drawing<\/strong><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/eselibroexiste.fil-lima.com.pe\/\" data-type=\"link\" data-id=\"https:\/\/eselibroexiste.fil-lima.com.pe\/\">&#8220;That Book Exists&#8221;<\/a> is still available for anyone who wants to discover what the cover of their ideal book would look like.<\/p>\n\n<p class=\"wp-block-paragraph\">You can still complete the experience, create your cover, and enter your information to participate in the drawing. Registration will remain open until <strong>August 6, 2026<\/strong>, and the drawing will take place on <strong>August 12, 2026<\/strong>.   <\/p>\n\n<p class=\"wp-block-paragraph\">Even after the giveaway ends, the experience will remain available so that more people can discover and create their ideal book cover. After registration closes, the feature will still be available for creating new covers, but these will no longer be eligible for the giveaway. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>That book exists\u2014the digital platform developed for FIL 2026 by APROS, as digital partners of the Peruvian Chamber of Books.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[77],"tags":[],"class_list":["post-4498","post","type-post","status-publish","format-standard","hentry","category-highlights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;That Book Exists&quot; APROS at the FIL 2026<\/title>\n<meta name=\"description\" content=\"That book exists\u2014the digital initiative 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