LATAM
Web design is a key factor in the success of any online business. However, many entrepreneurs make common mistakes when developing or revamping their websites, which can negatively affect user experience, visitor conversion and ultimately business performance. In this article, we’ll show you the 10 most common mistakes when designing a website and how to avoid them to ensure your site is optimized to attract and retain customers.
Today, more than 50% of web traffic comes from mobile devices. If your site is not optimized for phones and tablets, you could be losing a large part of your potential customers.
Solution: Make sure your website is fully responsive, that is, that it adapts perfectly to any device and screen size.
A design that is overloaded with visual elements or information can overwhelm users and make navigation difficult. This can lead to a high bounce rate.
Solution: Opt for a clean and minimalist design, with a clear hierarchy that guides the user to the desired action.
Loading speed is crucial for user experience and SEO. Slow pages frustrate visitors and can cause them to leave the site before it loads.
Solution: Optimize your images, minimize the use of heavy scripts and use a good hosting infrastructure to ensure fast loading times.
If users can’t find what they are looking for quickly, they are likely to abandon your site. A cluttered navigation structure can cause frustration.
Solution: Create a simple and logical navigation structure, with clear menus and well-defined categories. Accessibility must be a priority.
A well-designed website is useless if it is not found in search engines. Failure to optimize for SEO can result in your site not appearing in relevant searches.
Solution: Perform basic SEO optimization on all key elements: titles, descriptions, images, and content. In addition, implement an effective keyword strategy.
The content of your website must be relevant, informative and attractive to your audience. If the content is confusing or of low quality, users will not trust your brand.
Solution: Invest in creating quality content that solves problems and offers value. Content should be clear, well-written and aligned with the needs of your target audience.
Without a clear call to action (CTA), users will not know what to do next, which can reduce the conversion rate.
Solution: Place visible and persuasive CTA buttons at strategic points on the page, such as at the top, in the middle of the content and at the bottom.
Trust is a key factor when it comes to interacting with a website. If you don’t offer a secure connection, users may feel insecure about sharing their information.
Solution: Implement an SSL certificate to ensure that all data sent through your site is encrypted. This will also improve your Google ranking.
The design of your website must evolve over time. An outdated site can give a bad impression of your company and reduce credibility.
Solution: Review and update your design from time to time to make sure it remains modern, functional and attractive. Don’t let your site fall behind in trends and technology.
Ignoring accessibility can exclude many users with disabilities. Web accessibility is a right and a responsibility of all designers.
Solution: Follow web accessibility guidelines (WCAG) to ensure that your site is usable by all people, regardless of their abilities.
