Servicios
San Fernando is a Peruvian company with more than 75 years in the food industry, recognized for offering products of high quality and nutritional value. Specializing in meat, poultry, eggs and processed products, San Fernando stands out for its focus on sustainability, innovation and certifications that guarantee the safety and excellence of its production processes. The company also offers voucher solutions for businesses and is committed to creating a positive impact on the community.
Timeline:
Servicios provistos:
Discover the evolution of the project, and how we achieved a much more attractive design.
San Fernando was looking to attract more users to their corporate website and increase the time spent on the site. As part of the challenge, they asked us to make the blog more interesting for users since they publish recipes with their own products as an ingredient. To achieve this goal we came up with the following solutions.
The first proposal was to update and optimize San Fernando's website, making it more modern and interactive without leaving behind opportunities to improve performance and functionalities.
The second functionality customized for San Fernando was a tool to build weekly menus based on recipes from the San Fernando blog, which helps users to better plan their diet.
Finally, we prioritized analytics and data measurement for continuous improvement, creating a customized dashboard to visually measure the objectives of the San Fernando website.
We also worked on 100% customized functionalities in order to achieve the objectives set, the first one was a protein calculator that tells the user how many grams of protein he/she should consume according to specific data.
Over time San Fernando worked for San Fernando 3 sweepstakes that give the user an excellent experience when interacting with the brand.
During the last year providing support to San Fernando we achieved:
- 47
Bounce rate
+ 120
Security of permanence on the site
+ 85 k
New users on the blog
+ 600 k
Events activated in the blog
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through its account executives. It is ready to help us at any time with clear and accurate answers.
Catherine Pasache
Digital Marketing Analyst in San Fernando
Lo que dicen nuestros clientes:
Find out more about our partnership with San Fernando and all of our achievements on their corporate website over the years.
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