LATAM
San Fernando: a leading company in the food industry and synonymous with quality in Peru for more than 75 years. Its commitment to the breeding and sale of chicken, pork, turkey and sausages has nourished families and delighted our palates for generations. However, San Fernando is not only tradition, it also pursues innovation, and that is where our team comes in, and for more than 8 years we have been their companion in the journey of digital creativity.
Our adventure began with a common goal: to elevate San Fernando’s online presence. We knew that a solid website was crucial, but a basic presence alone would not be enough. We wanted to create a digital space that was informative, engaging and also helped San Fernando generate a deeper connection with its customers.
A recipe blog that managed to improve their positioning: One of our first challenges was to create a content strategy on their website that not only showcased San Fernando’s products, but also provided real value for their audience. That’s where the recipe blog came in! This wasn’t just a compilation of random dishes, but a strategic hub full of delicious, easy-to-follow recipes that used San Fernando products as the main ingredient. The result? Not only did it inspire home cooks, but it also improved San Fernando’s SEO ranking by having strategic keyword planning and relevant user searches.
100% customized functionalities: A website should not just be a static brochure full of text; it should generate a complete interactive experience. We took the San Fernando website one step further by developing customized functionalities designed to enhance the user’s browsing experience. We created a protein calculator, whose role is to make it easier for health-conscious consumers and their family to plan their meals according to their protein needs as recommended by a nutritionist. We also built a “weekly meal planner”, which in a few clicks helps users to create a complete menu with the 3 meals of the day and be able to share or download it to better organize their week.
Roulettes and sweepstakes: Our partnership with San Fernando is about continuous growth and exploring new functionalities. Recently, we tackled the challenge of managing contests, not only within the San Fernando website, but also through the popular WhatsApp platform. We created an interactive roulette that with a lot of development and programming knowledge allowed the sweepstakes to be completely transparent and adapted to the parameters indicated by the company. This allowed San Fernando to interact with its audience in a more personal way and create exciting communication campaigns.
Our journey with San Fernando is far from over. We are always looking for new ways to harness the power of digital marketing to elevate your brand and connect with your customers through this most important tool today, your website. At Apros, we are a team driven by a shared passion for innovation and are dedicated to providing San Fernando and all of our clients with satisfaction and quality.
If you’re looking for someone to help you make a crazy and seemingly impossible idea tangible on your website, you’ve just found the right people.
