Servicios
Mad Burger is an American-style burger restaurant in Lima, created in 2020 by renowned chef Jaime Pesaque. It stands out for its artisanal burgers with a classic flavor and its rapid popularity, winning the award for the best dark kitchen proposal in 2021. With several locations in Lima and one in Miami.
Timeline:
Servicios provistos:
Discover the evolution of the project, and how we achieved a much more attractive design.
Mad buger is a brand with a lot of personality and character, it did not have an outstanding digital presence, Jaime and his marketing team transmitted us this important need to create a digital space that reflects and reinforces the brand identity of mad burger and also manages to capture the experience of enjoying a delicious mas burger.
We defined the project objectives, target audience and functionality requirements for Mad burger. In this step, we created a comprehensive project plan detailing key milestones and deliverables, with the active participation of the client to ensure that all stages aligned with their expectations.
Using WordPress as a base, we develop the front-end and back-end functionalities of the website. We also perform customization and integration tasks, adapting specific plugins according to the client's requests to meet their particular needs.
Our design team translated the vision of the project into a visually appealing and user-oriented proposal. Wireframes were created to provide a clear representation of the structure and layout of the Mad burger website, ensuring a visually coherent and functional experience.
Finally, rigorous testing was performed to identify and correct any problems. Once Mad burger's website met our quality standards, we implemented it into their hosting environment, making it accessible to the public.
After 3 months of launch, we used web analytics tools such as Google Analytics 4, Hotjar and SEM Rush to verify the objectives achieved after the strategy planned for Mad burger. This is what we achieved:
+ 2000
Users logged on to the website
+ 290
Users are recurring
- 35
Bounce rate
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Kevin Lee
Marketing Manager of Jaime Pesaque
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