Services
In real estate, an efficient digital presence is key for today’s consumer; the first impression no longer happens in a sales room, but on a screen. Before scheduling a visit, most people browse, compare and evaluate from their cell phone or computer various potential options that meet their requirements to be their next home or real estate investment.
Therefore, web design in this sector has started to play a much more important role. It’s not just about showing apartments, but about communicating confidence, lifestyle and clarity that will benefit real estate companies by bringing potential buyers closer to a sale.
What are the 5 best designed Peruvian real estate websites?
Next, we will talk about five real estate websites in Peru that stand out for how they are built and what they transmit as well as their good performance and digital optimization.
Abril Real Estate Group
The website of Abril, an important real estate agency in Lima, has a very clean approach visually speaking. From the beginning, everything is designed to not distract the user: simple typographies, good use of space and direct navigation.
Images strategically play an important role. They are not only renderings, but they help to understand the type of project and the target audience, this causes the landing page content of Abril Inmobiliaria’s projects to focus on generating a conversion and showing the visitor what is most important.
In general, it is a website that transmits order and clarity, something that is appreciated when the user is evaluating options. And in marketing strategies it is valued that the web is an important sales tool.
Los Portales Department
In the case of the website of Los Portales Departamento, an important real estate company in Lima that is part of the renowned Grupo Los Portales, a more practical approach can be seen first hand. The website is structured so that the user can quickly find what they are looking for, with an effective navigation and using A/B testing strategy to improve their marketing approach.
The filters, the organization of the projects and the way in which the information is presented make the experience quite fluid, especially on mobile, a very important aspect considering that nowadays most users browse from their cell phones.
It is a highly functional and strategic proposal, taking into account that they work with A/B testing, but that is precisely its strength.
DLPS Architects
DLPS Arquitectos is not a real estate firm but it is a well known architectural firm with more than 70 years in the market. They have been in charge of major architectural projects such as: The Great National Theater, the Swiss Tower, UPC Sede Villa, the Pucusana Maritime Terminal and various real estate projects in Lima and throughout Peru. It has a different approach on its website. It feels closer to a portfolio than to a traditional page in this area and fulfills the objective of showing its projects highlighting its trajectory in the market.
The visual design of their website is more experimental and visual, with a lot of prominence of the projects and beautiful photographs. The navigation invites you to explore, not necessarily to go straight to an action.
This makes it interesting because it clearly reflects the studio’s identity and is a very powerful digital marketing tool to present this prestigious company to Peru and the world.
Path
Senda is a real estate company from Lima that values aesthetics very much, both in their projects and in their image and brand identity, they work quite well on the emotional side. Its website not only presents projects, but also builds a narrative around them. This generates an effective navigation and a special connection that helps to increase the possibility of conversion in the landings of their projects.
The texts, images and structure accompany this idea of lifestyle, more than just technical features. This conveys to its users the brand’s interest in accompanying them in this big step for many, which is acquiring their first home.
It is a more leisurely experience, designed for the user to connect with the concept of the project.
Fundamenta
Fundamenta, as they call themselves, the number 1 real estate agency in Peru. Their website achieves an interesting balance between showing the user interest in their life project and also being a powerful marketing strategy to achieve their sales goals. Their website is modern, but without complicating the user’s navigation, with timely information to help them make decisions and receive information without wasting time.
The information is well organized and easy to find, while the design maintains a modern aesthetic, which is highly valued by its target audience. It also manages an excellent performance with loading times that are practically imperceptible to surfers, a feature that makes it very efficient at the time of retaining and keeping the user satisfied.
In addition, it feels lightweight, which greatly enhances the overall experience.
What makes these websites stand out for their web design and development?
Beyond their previously mentioned differences, there are certain elements that are repeated within the strategy of these 5 Peruvian real estate websites:
What makes a real estate website effective?
A few years ago, many real estate websites were quite similar to each other, there was no differentiated strategy. Today that is changing and as we saw in these 5 cases each one seeks to give a different approach to their digital presence according to their marketing objectives.
It is increasingly common to see digital proposals with their own identity, where design and experience have as much weight as the project itself.
And that makes sense: in the end, the web ends up being one of the first points of contact between the brand and the client. The Peruvian digital agency behind these important websites is Apros, with 15 years in the market achieving that its clients have a presence not only aesthetic but also that generates results.