Services
San Fernando offers a wide range of content related to food, recipes, and nutrition. As part of their blog, we developed “Build Your Menu,” a 100% personalized tool that leverages this content to help users plan their weekly meals using recipes published by the brand. Unlike a traditional informational website, this project required developing logic and an interactive experience specifically tailored to San Fernando’s needs.
Timeline:
Services provided:
San Fernando already had a significant number of recipes and other content on its blog. The challenge was to leverage that asset in a different way.
Instead of creating more content, we developed a feature that would allow users to use the existing recipes to meet a specific need: helping them organize their weekly meal plan.
We'll explore how to transform the blog's recipe catalog into actionable information within an interactive tool.
The tool's logic was developed specifically for the project, avoiding reliance on a generic solution that would limit the user experience or the required rules.
We designed the necessary user flow so that users could build their menu without leaving the San Fernando digital ecosystem.
The feature was integrated into the San Fernando blog and linked to the content the brand was already managing.
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through its account executives. It is ready to help us at any time with clear and accurate answers.
Catherine Pasache
Digital Marketing Analyst in San Fernando
What our customers say:
San Fernando already had a significant number of recipes and other content on its blog. The challenge was to make use of that resource in a different way.
Find out more about our partnership with San Fernando and all of our achievements on their corporate website over the years.
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