How to recover traffic after Google updates

How to recover traffic after Google updates

If your website lost traffic after a Google update, you’re not alone! Every algorithm change can cause some pages to go up and others to go down. We know that google is constantly working on updates to improve the user experience when browsing their search engines in order to make search results more efficient in a world where the customer demands more and more speed with the advent of Artificial Intelligence.

Clearly these updates modify the way the algorithm scans our websites and if we have digital marketing strategies aligned to our website it is important to know how to take action.

In this article we explain how to recover traffic and adjust your strategy to reposition yourself.

Identify precisely where you lost traffic.

It’s not just a matter of seeing that “traffic is down”, but of understanding what exactly was affected within all the sections that make up your sitemap.

Analyze and review:

• Specific URLs (not only the domain, but also internal pages).
• Keywords that lost positioning demand.
• Type of content affected (informative, commercial, blog, landing page).

This allows you to detect patterns, for example: are all your blogs down? only service pages? etc.

2. Analyze your competitors

When your website goes down, another one goes up. Look for the pages that are now ranking for your keywords and analyze:

• How they structure the content
• How deep is
• What type of information is included
• What value they bring

This way you can update your strategy understanding what Google is prioritizing now.

3. Optimize your content

One of the biggest mistakes is to think: “I need more content”, when in fact you need better quality content. To do this, keep these strategic points in mind:

• Improve the title hierarchy
• Adds real value (examples, data, cases)
• Removes filler content
• Focus on the needs and what brings value to your consumer.

According to Talentum Digital (2023), improving site content and structure is key to adapting to algorithm changes.

4. Web experience and performance

Google not only evaluates your content, but also the effectiveness of your website in the sense of not generating friction or frustration for surfers. If your website is slow, difficult to use, does not look good on mobile or has errors, the user leaves and that affects the traffic to your website.

Optimize these points:

• Loading speed (Core Web Vitals)
• Clear navigation
• Responsive design
• Orderly structure
• Correct indexing

As Dean (2023) points out, Google considers behavioral signals such as time on page and bounce rate to evaluate user experience. If the website is slow or difficult to use, the user abandons quickly, which negatively affects ranking.

5. Authority and trust (E-E-A-T)

It is not only about having correct information, but also about demonstrating experience and expertise so that the user can be sure that he/she can trust what he/she is reading.

Reinforces:

• Deep content, not superficial
• Clear focus on a topic
• Consistency in what you publish
• Author identified
• External signals (reputation, links)

Remember: Among several websites offering the same thing, the one that generates the most trust wins.

Your website lost traffic and you don’t know where to start? At Apros we help you identify the problem, optimize your strategy and recover your positioning, contact us and start growing with strategic SEO!

Sources:

Dean, B. (2023). Google ranking factors: The complete list. Backlinko. https://backlinko.com/google-ranking-factors

Talentum Digital (2023). How to optimize your website for the new Google algorithm updates. https://www.talentumdigital.com/como-optimizar-tu-sitio-web-para-las-nuevas-actualizaciones-del-algoritmo-de-google/