Services
Abril Inmobiliaria is a leading company in Peru that develops modern and sustainable projects, combining high quality finishes, strategic locations and eco-friendly spaces. Its projects are designed to improve the quality of life of families and young professionals, with financing options and exclusive areas that respond to the current needs of its clients.
Timeline:
Services provided:
Discover the evolution of the website's positioning after 4 months of digital support aimed at improving its positioning on Google.
Abril is a website that hosts more than 25 real estate projects, which generated performance and organic positioning problems for these projects, thus losing opportunities to generate conversions with their website.
We performed an in-depth inspection in the SEO audit, finding broken links, very heavy files, opportunities for improvement in the use of H1 titles and the need to optimize your keywords and their application in meta titles and meta descriptions.
We corrected errors in internal and external URLs, optimized resources, improved metadata, links, pagination, routing, security and difficult to read content. An advanced workshop was also held with Abril's marketing team to define effective keywords and improve the site's positioning.
We created a strategically distributed plan in efforts of different optimization areas found in April's positioning.
Ongoing metrics were established to monitor the results of the optimizations performed. In addition, Google Search Console was integrated into Analytics so that Abril's marketing team can measure the progress of the efforts implemented.
One month after the efforts were completed, we observed several favorable improvements in the positioning of their website in Google.
+ 15
Acquisition of organic search traffic
+ 7
Time of permanence
+ 11
New organic search users
+ 14
In the organic position
+ 6
of clicks on organic searches
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