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UX/UI

The Zeigarnik effect in UX: why users complete what’s left pending

10 de June de 2025 by Natalia Medina

Have you ever wondered why we feel the need to finish a survey as soon as we start it? What drives us to return to an abandoned shopping cart or complete a user profile? The answer may lie in a discovery from almost a century ago: the Zeigarnik effect. What is the Zeigarnik effect? The … Read more

Categories Highlights, UX/UI

The psychology of microchanges on the web

20 de May de 202515 de May de 2025 by Natalia Medina

Did you know that a simple change in the color of a button or the wording of a CTA can boost your conversions?

Categories Highlights, Sin categoría, UX/UI

Overcoming creative roadblocks: for UX and UI designers

20 de May de 202517 de December de 2024 by Natalia Medina

Practical tips to improve your workflow and enhance your creativity.

Categories Sin categoría, UX/UI

How to have a website that conveys peace of mind?

20 de May de 202513 de November de 2024 by Natalia Medina

This article shares strategies for designing a relaxing website to enhance the user experience.

Categories Highlights, Sin categoría, UX/UI

Entradas recientes

  • Website pricing (2025): How much are the brands that are betting seriously investing?
  • Is your website attracting leads or just visits? How to detect invisible leakage points that affect your conversion
  • The Zeigarnik effect in UX: why users complete what’s left pending
  • The psychology of microchanges on the web
  • Web 2025: How personalized AI is redefining the digital experience

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