Is your website attracting leads or just visits? How to detect invisible leakage points that affect your conversion
Many visits and few conversions? Discover 5 mistakes that could be holding your website back.
Natalia Medina
The Zeigarnik effect in UX: why users complete what’s left pending
Have you ever wondered why we feel the need to finish a survey as soon as we start it? What drives us to return to an abandoned shopping cart or complete a user profile? The answer may lie in a discovery from almost a century ago: the Zeigarnik effect. What is the Zeigarnik effect? The … Read more
The psychology of microchanges on the web
Did you know that a simple change in the color of a button or the wording of a CTA can boost your conversions?
Web 2025: How personalized AI is redefining the digital experience
Artificial intelligence is a term that has been heard a lot in recent years and has become more relevant with the arrival of Chat GPT, the first AI that facilitated interaction with the ordinary human being, thus opening a world of possibilities for Artificial Intelligence and its apogee. Taking into account the previously mentioned context … Read more
10 Common mistakes when designing a website and how to avoid them
Discover the 10 most common mistakes in web design and how to avoid them to improve user experience and increase conversions.
How to create content for your real estate blog that will help you attract potential customers
Learn how to create engaging blogs to stand out in the real estate industry with practical strategies.
Overcoming creative roadblocks: for UX and UI designers
Practical tips to improve your workflow and enhance your creativity.
Best practices for protecting digital assets
Protect your company’s digital assets with secure passwords, multi-factor authentication and data encryption.
How to use Google Analytics 4 to optimize your website: Basic Guide
Google Analytics 4 is the key tool to analyze the performance of your website, understand user behavior and optimize your digital strategies.
5 books every marketer should read
Explore 5 essential books for digital marketers, from viral content strategies and persuasion to effective storytelling and sustainable marketing.