The origin of the QR code: the story behind a silent revolution
What started as an industrial tool has become one of the most widely used technologies in the digital world.
Natalia Medina
How AI is revolutionizing website design and optimization in digital marketing
Artificial intelligence is no longer a resource of the future: it is the engine that is transforming the way websites inform, interact and convert.
Is your website accumulating a “technical debt”? How to prevent it from ending up costing you more than your business earns.
Learn how to identify technical debt on your website and prevent it before it affects your business.
Website pricing (2025): How much are the brands that are betting seriously investing?
“Your website is the platform where your customers research, decide and trust your brand. So rather than focusing on how much it will cost, you need to prioritize how much value it will generate. Here’s what you should consider if you’re looking for real results, not just a pretty website.” How much does it cost … Read more
Is your website attracting leads or just visits? How to detect invisible leakage points that affect your conversion
Many visits and few conversions? Discover 5 mistakes that could be holding your website back.
The Zeigarnik effect in UX: why users complete what’s left pending
Have you ever wondered why we feel the need to finish a survey as soon as we start it? What drives us to return to an abandoned shopping cart or complete a user profile? The answer may lie in a discovery from almost a century ago: the Zeigarnik effect. What is the Zeigarnik effect? The … Read more
The psychology of microchanges on the web
Did you know that a simple change in the color of a button or the wording of a CTA can boost your conversions?
Web 2025: How personalized AI is redefining the digital experience
From interfaces that change based on your behavior to assistants that remember your conversations, personalization will be the key to the digital future.
10 Common mistakes when designing a website and how to avoid them
Discover the 10 most common mistakes in web design and how to avoid them to improve user experience and increase conversions.
How to create content for your real estate blog that will help you attract potential customers
Learn how to create engaging blogs to stand out in the real estate industry with practical strategies.