How AI is revolutionizing website design and optimization in digital marketing
Artificial intelligence is no longer a resource of the future: it is the engine that is transforming the way websites inform, interact and convert.
Highlights
Website pricing (2025): How much are the brands that are betting seriously investing?
“Your website is the platform where your customers research, decide and trust your brand. So rather than focusing on how much it will cost, you need to prioritize how much value it will generate. Here’s what you should consider if you’re looking for real results, not just a pretty website.” How much does it cost … Read more
The Zeigarnik effect in UX: why users complete what’s left pending
Have you ever wondered why we feel the need to finish a survey as soon as we start it? What drives us to return to an abandoned shopping cart or complete a user profile? The answer may lie in a discovery from almost a century ago: the Zeigarnik effect. What is the Zeigarnik effect? The … Read more
The psychology of microchanges on the web
Did you know that a simple change in the color of a button or the wording of a CTA can boost your conversions?
5 books every marketer should read
Explore 5 essential books for digital marketers, from viral content strategies and persuasion to effective storytelling and sustainable marketing.
How to choose the perfect partner to optimize your website?
Choose a web development provider considering experience, support, security, scalability, and SEO optimization.
Create SEO friendly URLs
URLs are key for SEO and must be aligned with meta titles and descriptions. Find out how in this article.
How to have a website that conveys peace of mind?
This article shares strategies for designing a relaxing website to enhance the user experience.
8 years and counting: The story of our successful digital collaboration with San Fernando.
San Fernando : a leading company in the food industry and synonymous with quality in Peru for more than 75 years. Its commitment to the breeding and sale of chicken, pork, turkey and sausages has nourished families and delighted our palates for generations. However, San Fernando is not only tradition, it also pursues innovation, and that is where our team comes in, and for more than 8 years we have been their companion in the journey of digital creativity.